Need the quick story on WADDL? This page is for journalists, creators, and partners who want a fast overview, founder details, and the latest product news without digging through the whole site.
WADDL is building identity-first storefronts for high-churn communities. We turn fragmented order forms and spreadsheets into automated stores your people can find any time.
WADDL was started by a Naval Flight Officer who spent years running squadron stores and alumni groups the hard way.The platform is built from that operator’s perspective first.
Headshots, logos, and product imagery live in our shared media folder, so you can drop visuals into your piece without hunting for files.